For the past two decades, Carlo Sampietro has garnered international experience in advertising, graphic design, and mixed media art cultivating his dynamic mindset. He has worked worldwide in his personal work and for main AD agency in Milan, New York, London and Sao Paulo.
In amalgamation with his education in graphic design and experience in both art and advertising positions, Sampietro develops mature, multi-media branding for both new and longstanding companies. Sampietro addresses all modes of communication in his approach while experimental projects include aspects of architecture and natural landscapes. Sampietro imbues new meaning to fixed entities generating provocative thought and conversation.
Between 2016 and 2010 he has freelanced with an advertising agency in Sao Paulo, Brazil focusing on art and design as catalysts and vehicles for social responsibility. Sampietro utilizes art direction for brands as a means for brand recognition, artist visibility and community engagement. Pairing emerging contemporary artists with current and upcoming brands widens the market appeal while fostering multiplicity, for both company and artist.
His personal work aims to redefine the resources available to the human population, reinventing the discarded into objets d’art and multimedia public art installations reflective of the human comportment. He is focused towards exploring social and cultural responsibilities that we face and create as urban citizens: ethically tethered to residue, whether tangible or immaterial. His vision is concerned with the impressions people leave in a specific place, provoking viewers to realign limits when addressing the environment, a skepticism that has proven to be virtuous and disciplined, both part and parcel.
In 2015 his public art installation PopDogs was shown at the Queens Museum, together with a public panel organized by the artist to discuss dog overpopulation worldwide and the infinitive cycle of craving consumption and abandonment. In the same year he showed his art design piece Cloche Sofa at Art Basel Miami and in 2016 held a solo show in a Chelsea gallery.
In 2013 and 2011 he received first prize from A’ Design Award for his work, demonstrating a crucial understanding of design and functionality.
Likewise, between 2010 and 2005, he worked as a creative director for TBWA/World dividing his time between Europe and America. Sampietro worked worldwide for all brands of Merisant’s Portfolio, developing the new brand, Sweet Simplicity, rebranding Stokke worldwide and working constantly for brands of Pernot Richard including Chivas and Jameson.
He started his career in Milan where between 1998 and 2004 working for Publicis, Arnold Worldwide and Leo Burnett, generating a European campaign for Nintendo, Mc Donalds, Gordon, Bracco and Fiat. During his early years he was recognized as Most Promising and earned a Clio Award as one of twelve Future Gold, Young Creatives in the world and the opportunity to represent Italy at Clio Festival 2004 in Miami. He has been awarded Eurobest Bronze and gold awards at the Italian Art Director’s Club and the Epica Awards.
His personal work won in the Experimental category in the Tirana International Film Festival 2013 and the Brooklyn Film Festival 2013. His piece Cloche Chair, Premio Scultura Urbana won the Celeste Prize in 2012. His work has appeared in exhibitions at the Berlin Short Film Festival, Figment (NYC), Dumbo Art festival, Galleria Rossana Orlandi (Milan), the Museum of Design (Como) Galleria Ca’ D’oro (Chelsea) and Queens Museum of art. His work has been featured in The Financial Times, The Washington Post, El Pais, Corriere Della Sera, Public Art Review, and Artsy among other publications.
A relentless traveller of over 63 countries, Sampietro is well versed in the cultures of Central and South American culture as well as fluent in Italian, English, Portuguese and Spanish. Worldwide experience and dynamism in direction enables Sampietro to capture the soul of a brand successfully across all media.
My Latest Work
THE STREET IS IN THE HOUSEPersonal project
ART DESIGN _ CLOCHE SOFAPersonal project
VIDEO ART – BUNDA PANDEIROPersonal project
PUBLIC ART – TAXI TUNNELPersonal project
PUBLIC ART – SKY SCRAPERPersonal project
PRINT & OUTDOORAdvertising
DESIGN – PACKAGINGAdvertising
PUBLIC ART – POPDOGSPersonal project